Congratulations, you have completed the fifth component!

We hope you are now clearer on what email marketing is and whether it is a digital marketing technique you feel that would benefit your business model.

Before we move on to our final component, let’s review what we covered:

  1. Firstly, we looked at what email marketing actually is including the role of different forms of informational and promotional communications and requests-for-feedback.
  2. We then looked at the role of email marketing as part of a bigger digital marketing campaign such as relationship and list building, increasing conversions and generating repeat sales and finally to to improve products and services.
  3. Thirdly, we looked at the key benefits of email marketing as a digital marketing tool such as staying connected with your clients, keeping your list “warm”, saving money and achieving speedy communication with your list when needed.
  4. Finally, we looked at the Golden Rules to make email marketing effective for your business.

It’s time to move on to the final lesson, Building a Digital Marketing Strategy.  


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