Congratulations, you have completed the fifth component!
We hope you are now clearer on what email marketing is and whether it is a digital marketing technique you feel that would benefit your business model.
Before we move on to our final component, let’s review what we covered:
- Firstly, we looked at what email marketing actually is including the role of different forms of informational and promotional communications and requests-for-feedback.
- We then looked at the role of email marketing as part of a bigger digital marketing campaign such as relationship and list building, increasing conversions and generating repeat sales and finally to to improve products and services.
- Thirdly, we looked at the key benefits of email marketing as a digital marketing tool such as staying connected with your clients, keeping your list “warm”, saving money and achieving speedy communication with your list when needed.
- Finally, we looked at the Golden Rules to make email marketing effective for your business.
It’s time to move on to the final lesson, Building a Digital Marketing Strategy.