I hope it’s got you thinking about what social media is and how it may contribute to your digital marketing initiatives.

Let’s review what we covered in this component:

1. First we looked at the role of social media in digital marketing primarily considering how relationships are built on these platforms and how you can make the most of them.
2. Secondly we considered the key benefits for using a social media account including why it helps your business stand out from the competition to how it can support the sales process and help you learn about your clients’ needs.
3. Finally, we looked at the Golden Rules for being effective in the social media sphere including what sort of things should be posted, the language to be used and the etiquette for running a social media account.

We’re now ready to move on to the final platform – email marketing.