Overview

Back to: The Bite-Sized Guide to Digital Marketing 101

  By now you should have a broad understanding of the three key ingredients to your digital marketing efforts: website, social media and email marketing. But how do you put it together into one coherent strategy?

In this component, we’ll look at:

1. How to plan a digital marketing strategy
2. How to use analytics to support your strategy
3. Further digital marketing tools to support your strategy

By the end of this lesson you should be able to start to put your own digital marketing strategy together which is a fit with your company culture, resource availability and long term plans. Let’s get started!