Email marketing is a concept that has been around for a long time, but with the advent of spam email legislation in recent years, it is now something that many businesses have stepped away from. However, there is still a use for email marketing and when done well it can be very effective. So, in this component we’re going to look at what email marketing is in detail and how it can work to the small business owner’s advantage.

We’ll take a look at:

  1. What email marketing actually is
  2. The role of email marketing
  3. The key benefits of email marketing as a digital marketing tool
  4. The Golden Rules to being effective

By the end of this component you should understand whether email marketing is something that you can leverage in your own particular business marketing model. So let’s get started!  


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