Using social media platforms to help promote and market your business is something every modern business knows they should be doing, but with so many different platforms out there, it can sometimes be a little overwhelming knowing where to start. To help understand how important the use of social media is for small business, note the following Alexa rankings: as of November 2018, of the top 25 most popular websites visited in Canada, 7 were key social media platforms: YouTube, Facebook, RedditTwitterLinkedInInstagram, LinkedIn, and Imgur. Pinterest was number 40. So, in this component we’re going to take a closer look at social media and how best to leverage it as a small business owner.

We’ll look at:

  1. The role of social media in digital marketing
  2. Key benefits of using social media accounts as digital marketing tools
  3. The Golden Rules to using social media effectively

By the end of this lesson you should have a lot more clarity on how social media can help you marketing your business and which platforms are the best for you to use. So let’s get started!  


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