A website is now a lot more than a digital version of a phone book entry…

It is a valuable business tool when fully leveraged. In this lesson we will look at how a website can be fully and effectively used, specifically as part of an overall digital marketing strategy.

We’ll take a look at:

  1. The role of a website in digital marketing
  2. The key benefits of using this platform as a digital marketing tool
  3. The Golden Rules to using a website effectively

By the end of this lesson you should be clear on what an effective website looks like in terms of your digital marketing strategy and how best to make it work for your business.

Remember, you can mark each lesson as complete if you wish.

So let’s get started!  


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