Congratulations, you have completed the first component!
I hope it has set the stage for you to think about what digital marketing is and how it may benefit your business.
Before we get into the nitty-gritty of the individual platforms, let’s review what we covered:
- First we learned that digital marketing is a way of presenting information in a digital format in order to generate interest in your products and services.
- Next we talked about the 3 cornerstones of digital marketing: website, social media and email marketing. We learned the function of each of these platforms and how they can assist us.
- Finally we looked at how to make your digital marketing effective across all categories. We learned about: Know, Like and Trust factors; the concept of providing value by being useful, how being human and telling stories within your interactions are so important.