Marketing Basics, is the second workshop of a 4-part series of workshops looking in detail at the business planning for small business owners. It’s designed to be of use to new business owners primarily, but may also suit those who are looking to create a Busines Plan for the first time for borrowing purposes or to just refine their business idea.
In video format it explores what sort of activities are undertaken when planning this the second element of your business – your marketing plan. The workshop walks through key activities involved in both the business planning process and the creation of the Business Plan document.
This course includes a downloadable Business Plan template and a separate guide book to help you fill it in. The video course covers some material not included in the template and vice versa.
The three other workshops in this series cover: From Idea to Action, Operational Plan, and Financial Plan.